User experience is a critical success factor for your digital product. A digital product is not just a bunch of screens and elements. It is the medium to accentuate your brand value through a simple, uncluttered and intuitive user experience. Ensõ is a set of UX solutions that brings in timeless design principles to creae great user epxeriences.
Design Principles
Minimalist
A wealth of information creates a poverty of attention. Remove the obvious, keep only the meaningful. Give space and freedom to the user to focus on the essential.
Efficient
Anticipate the users needs and guide him to his goal and help him achieving it easily. Make frequently used actions easy to access.
Intuitive
Make discoverability easy. Enable the user to navigate the product with no or minimal training. Make affordances and signifiers as obvious as you can
Engaging
Create emotional empathy and engagement. Make product usage a joyful experience fot the user. Gamify as applicable, reward usage if possible.
Ensõ Offerings
With Ensõ, we offer a variety of design products so you as a customer or an end user see and experience your product right from the word go.
Hi Fidelity
Mockups
We use Sketch to create Hi Fidelity Mockups for your product. You can get to preview and review the product very early in its lifecycle and provide meaningful feedback
Tools Used
Rapid
Prototyping
Prototypes help you play around with your product much earlier than its actually ready. You can show it around to potential users and get feedback without incurring development costs. We use Marvel and Sketch for prototyping.
Tools Used
Universal & Responsive
Designs
We ensure our designs will work on across multiple platforms and multiple devices. For web projects, our designs are mobile first and responsive.
Tools Used
Marketing
Collaterals
We can support the Digital Marketing strategy for your product by creating collaterals like Flyers, Presentations etc. We use Affinitity Designer, Google Slides and Sketch.
Tools Used
Corporate Entrpreneruship Games IIM B
Skoolview
Corporate Entrpreneruship Games IIM B
New Lens
Test Jet
Moyo
Our design process
About Ensõ
In Zen, ensō (円相 , “circle”) is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. The ensō symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterised by a minimalism born of Japanese aesthetics.